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Feb
How to Master the Design of Compelling Calls-to-Action
Posted by Al Roberts
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Al Roberts
Professional web designer and owner of AWR Web Design, LLC
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Written by Magdalena Georgieva, Feb 13, 2012 on HubSpot.com
Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows ... the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we're using to drive people's behavior?”
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