AWR Web Design Blog

Here is a great article posted by Mandy Barrington on Sitepoint.com on February 13, 2012 If you want traffic from search engines, you know that you need to optimize your page for your target keywords. But where on the page should you place your keywords? Imagine your target keywords are seeds: will you throw them in the air and hope they grow wherever they fall, or will you place them precisely where they’ll get the most sunlight (and capture the most attention)? When you look at the big picture, popular search engines like Google have been so successful because they are able to determine the most relevant websites for the keywords queried, while penalizing sites using spammy tactics. This has led to a more satisfactory search experience for users, and a more challenging experience for web marketers and developers. Read full article...

Written by Magdalena Georgieva, Feb 13, 2012 on HubSpot.com Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows ... the list goes on. In fact, whenever you want to ensure your team is moving in the right direction, pose the question, “What’s the call-to-action we're using to drive people's behavior?”Read Full Article...

By Lee Odden of TopRankBlog.com Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web. Read Full Article ...

Search Engine Optimization is one of the hottest topics these days in web design.  The reason is that everyone wants to know how to improve the ranking of their site in search engines like GoogleTM. Increasing your ranking will increase the likelihood that someone will find your website.  The purpose of this guide is to explain how you can improve your search engine ranking using some techniques that are not gimmicks.  Yes, it's true, there is no "magic pill" for SEO.  Actually, using techniques that attempt to fool search engines, are easily detected today and will actually hurt your ranking even more as search engines will penalize sites that use these types of methods.  The techniques described here are all legitimate and proven ways to improve your ranking. Is this a Do-It-Yourself (DIY) project or should I leave it to a SEO Professional?  The answer to this question is based on...

The question asked most often by our clients is "How do I make my site appear higher in the search engines?" Seems harmless enough, but the answer is the most complexed in web development.

Regardless of why you have a web site, whether its for your local group or organization all the way up to a full blown corporate site with eCommerce, you want people to be able to find it.