AWR Web Design Blog

Search Engine Optimization is one of the hottest topics these days in web design.  The reason is that everyone wants to know how to improve the ranking of their site in search engines like GoogleTM. Increasing your ranking will increase the likelihood that someone will find your website.  The purpose of this guide is to explain how you can improve your search engine ranking using some techniques that are not gimmicks.  Yes, it's true, there is no "magic pill" for SEO.  Actually, using techniques that attempt to fool search engines, are easily detected today and will actually hurt your ranking even more as search engines will penalize sites that use these types of methods.  The techniques described here are all legitimate and proven ways to improve your ranking. Is this a Do-It-Yourself (DIY) project or should I leave it to a SEO Professional?  The answer to this question is based on...

The question asked most often by our clients is "How do I make my site appear higher in the search engines?" Seems harmless enough, but the answer is the most complexed in web development.

Regardless of why you have a web site, whether its for your local group or organization all the way up to a full blown corporate site with eCommerce, you want people to be able to find it.